Translation is an art and takes years to perfect. It needs a keen understanding of at least two languages, cultures, and modes of thinking; to interpret a work and translate it correctly, you have to understand dynamic, flow, and nuances of language like puns, allusions, and references.
Quality translation is difficult, which is why it’s a profession.
It’s not something a machine can replicate. But that hasn’t stopped people from trying.
Here are three key reasons why you should never use Google Translate.
1. Google Translate doesn’t know culture
If you read a lot of translation, you’ll eventually come across something like this: “Abu Qais breathed his chest over the dust of the valley, and the earth began to fail: A tired heartbeat floats in the sand particles and then moves to its cells…”
Chances are you recognise the tell-tale marks of Google Translate. In tackling any complex sentence, Google Translate will usually result in an appropriation: the original meaning is there, but made abstract and incomprehensible. The above sentence, taken from Ghassan Kanafani’s story “Abu Qais,” and would more correctly read as: “Abu Qais rested on the damp ground. The earth began to throb underneath him in tired heartbeats which seeped into the cells of his body.”
Let’s consider another example: “The horses, the night, and the pestilence know me/Sword, spear, pen and pen.”
That is Google Translate’s attempt at one of Arabic’s most iconic verses. Al-Mutanabbi’s verse (ألخَيْـلُ وَاللّيْـلُ وَالبَيْـداءُ تَعرِفُنـي وَالسّيفُ وَالرّمحُ والقرْطاسُ وَالقَلَـمُ) is supposed to suggest that horses (suggesting travelers), pens, the night, desert, swords, spears, papers, and pens all know the poet; he is shamelessly bragging, as classical Arabic poets are wont to.
The Arabic verse paints a romantic warrior-poet. Google’s version doesn’t suggest any of this.
2. Google Translate doesn’t know brands
Google Translate does draw from a database for accurate translations, but the code can’t alwaysa distinguish brand names. This is bad enough for commercial enterprises with specific names—Jordan Commercial Bank becomes the Commercial Bank of Jordan, for example, which might seem insignificant, but isn’t—but it gets really bad with brands with common names like Puma (which Google Translate will sometimes render as “cougar” in Arabic) and Apple (which it will sometimes render as the fruit).
3. Google Translate doesn’t know context
Egregious examples of translation pop-up everywhere; even simple sentences are mangled. The third episode of the NBC sitcom Community translates the sentence “I think the wrong person just left” as وأعتقد أن الشخص الخطأ اليسار, which is to say it translates the word left as a direction, not the past tense of “leave.”
On the flipside, sometimes the word “leaves”—as in tree leaves—is mistranslated as “the tree exits.” If you walk into a restaurant in the Arab world, you’ll occasionally find “grilled problem” on the menu, because the Arabic word for “mixed” is similar to the Arabic word for “problem” (for the record, the restaurant means “mixed grilled meats”). A phrase like مصف عمومي gets translated into “Uncles Parking”.
Here’s how we can help
You can avoid all that by hiring professional translators. At Gibran, we offer Arabic and English translation services to maintain the integrity, meaning, and care with which you’ve imbued your own sentences. We offer localization, legal translation, financial and educational translation, as well as literary and creative, maintaining style, allusion, and wordplay.
If it’s quality you want, get in touch with Gibran today.